Aviva Philipp-Muller is an Assistant Professor of Marketing at the Beedie School of Business at Simon Fraser University. Dr. Philipp-Muller's research investigates attitude strength, persuasion, and consumer behavior. Specifically, she focuses on 1) consumer well-being and ethical consumption, 2) consumer responses to persuasion. Dr. Philipp-Muller's research has appeared in leading marketing and psychology journals, such as the Journal of Consumer Research, Psychological Science, and the Proceeding of the National Academy of Sciences.