John Jacobs — Life Isn't Perfect, But Life is Good


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Where does true optimism come from? How do we choose to gravitate toward hope when there is so much pain in the world? These are questions that John Jacobs, co-founder and CCO (Chief Creative Optimist) of Life is Good, has been resiliently living out the answer to ever since his early childhood. 1989 marked the beginning of his passion for three main things: spreading optimism, helping children in need, and making rad and iconic t-shirts.

In this conversation Branden chats with John about trading blind positivity for meaningful optimism.


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No matter what is going on in people’s lives amidst the daily struggle, they want to gravitate to the positive.
— John Jacobs

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Kristi Karrenbrock