CJ Casciotta — Getting Weird and Making a Difference


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Before we figured out that it wasn’t ok to stand out and do crazy things for fear of rejection, we had a period of our lives where we weren’t afraid to do stuff. Author, speaker, and media producer, CJ Casciotta, has passionately give himself over to the idea that if we’d get back in touch with what makes us different, we’d change the world.

CJ Casciotta has helped some of the world’s biggest brands discover their unique identity and share it creatively including Lululemon, The United Nations, MGM Studios and Whole Foods. He also spends time speaking around the country at places including TEDx, STORY Conference, and charity: water, to name a few.

In this conversation, Branden and CJ talk about his newly released book: ‘Get Weird: Discover the Surprising Secret to Making a Difference’ — diving deep into the truth of how getting weird just might be the key to making the world a better place.


Issue 05 of the #Goodnewspaper is now available for purchase! Issue 05 of the Goodnewspaper includes stories of journalists saving democracy, Nigerian heroes, inclusion in the intimate apparel sector, and the global eradication of polio. Uniquely, this issue also includes a good news story on how to plan a wedding that’s ethical, environmentally friendly, and gives back.

Make your purchase for our latest issue of the #Goodnewspaper here.

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The very definition of weird that we throw around all day long without holiness attached to it, we say it almost as a derogatory thing. But the word ‘weird’ is soaked in sacredness, and it suggests the supernatural.
— CJ Casciotta

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Kristi Karrenbrock