Hours before Maggie Rogers took the stage to perform at Red Rocks Amphitheatre in Colorado, she hopped on Instagram to fill her fans in on a new tour promotion — a ticket upgrade that doubles as a win for protecting reproductive rights.
“Giving away seat upgrades both nights at Red Rocks through donations to independent, local abortion clinics,” Rogers wrote in an Instagram story.
“In addition to Planned Parenthood of the Rocky Mountains, the independent abortion clinics in Denver are: Comprehensive Women’s Health Services, Partners in Women’s Health, [and] Healthy Futures for Women.”
Rogers also tagged the Colorado-based abortion fund Cobalt Advocates and the non-profit Noise For Now.
Rogers is running the fundraiser through Propeller, a site that incentivizes activism through online contests and concert promotions that champion LGBTQ+ rights, reproductive freedom, gun safety reform, suicide awareness, and more.
Just a few weeks ago, Chappell Roan promised two free Bonnaroo tickets to fans who supported the Human Rights Campaign through a Propeller contest ahead of Pride Month.
And last year, Noah Kahan teamed up with Propeller to create the Busyhead Project — a mental health initiative that raised over $1.9 million for crisis shelters and mental health services across the US.
Annie Flook, Propeller’s director of artist partnerships and business development, told Good Good Good that reproductive justice is something that Rogers has “supported for years.”
According to Flook, Planned Parenthood “will be tabling and providing resources at each tour stop” along Roger’s route, everywhere from the Bonnaroo Music and Arts Festival in Manchester, TN to her last summer stop in Miami, FL — a state where reproductive freedom is more vital than ever due to its recent six-week abortion ban.
“This campaign came together through Propeller and Mick Management collaborating on how we could better engage fans in-venue to connect them with this issue that is extremely important to Maggie,” Flook said.
In order to participate, Flook said attending fans can text “MAGGIE” to 99126 to win a chance to upgrade their ticket or win a signed setlist, after donating to their local abortion clinics and funds through Noise For Now.
“This link is updated each night on tour…we choose a winner at random and facilitate the ticket upgrade remotely via text,” Flook explained.
Flook said that Propeller is “one of many partners on the tour” supporting Roger’s initiative and that they are simply serving as the “digital marketing platform running the campaign each night” as they spotlight Noise For Now’s work.
“Noise For Now is a national initiative that enables artists and entertainers to connect with and financially support grassroots organizations that work in the field of reproductive justice, including abortion access,” Flook said.
“Reproductive health care services, including access to legal abortion, are under attack,” she continued. “By organizing benefit events and campaigns, Noise For Now provides opportunities for artists and entertainers to use their talent to raise money and send a clear message that reproductive rights are human rights.”
Header image courtesy of Maggie Rogers/Facebook
