Who we are
Good Good Good is an independent news outlet that focuses on what’s going right in the world. Good news happens every day, and we make sure you know about it.
Our staff newsroom publishes solutions journalism and articles about progress across our website and monthly print newspaper.
Good Good Good was founded in 2017 by Branden Harvey, who is also our Editor-in-Chief. Good Good Good is solely owned by Branden Harvey without any outside investors or owners.
Our editorial team is led by our Editor-in-Chief and Managing Editor and you can share your feedback anytime at feedback@goodgoodgood.co. You can meet the whole team on our About page.
How we decide what’s good news
At Good Good Good, we celebrate solutions to the world’s problems — big and small. Here’s how we decide what’s good news:
We look for ‘real good’ news, not ‘feel good’ news.
There are a lot of “good news” outlets that share stories that may make you feel warm and fuzzy inside, but don’t dig beneath the surface. There’s nothing wrong with that, but we think we can (and need to) do better.
Our approach is different — we focus on what we call “real good” news. It’s often messy, nuanced, and part of a long-term fight for progress. It’s also most commonly found in the midst of tragedy, heartbreak, and injustice. Rather than big sweeping perfect solutions — it looks more like slow, steady progress.
We share good news that celebrates progress, not perfection.
The most meaningful good news will feel a little bit bittersweet. That’s because it is a direct response to a problem so deep it’s very unlikely that a single good news story could fully solve it.
When we celebrate one good solution to a problem, another equally good, important solution can be — and likely is! — happening simultaneously.
Progress is not grand or flashy, so most news outlets don’t tell you about it. But it’s worth celebrating, because it means we’re that much closer to the world we want to see.
What we publish and why
Good Good Good’s mission is to help people feel hopeful and do good. The stories our journalists publish serve as reminders of the many ways that people can make a positive difference in the world. Some of the stories are about individual actions, others are about collective action. And some of our stories are about celebrating the milestones that have come from many actions adding up, over time, to create meaningful, measurable change in the world.
Our newsroom believes that good news should be held to the same high journalistic standards as traditional news. Every story we publish is held to the same standards: They must be true, sourced, and helpful to readers.
Good Good Good covers primarily news. When we publish evergreen and resource pieces, it requires an editor’s sign-off and original reporting or experience.
How we report
Our journalists are experts at tracking down positive news. Good news happens every day, but with so much bad news being shared by every other news outlet, it can be challenging for readers to discover the buried stories of hope. Our journalists’ job is to bring good news to the surface.
We publish a mix of original reporting and aggregated stories. We always check primary sources and fact-check viral claims before publishing. Many of our stories involve interviewing the people involved or experts who can provide valuable insight. When we aggregate news from trustworthy sources, we always credit the source.
Our zero AI policy
Good Good Good’s newsroom uses zero generative AI or LLMs to write our journalism. Our articles are written entirely by human journalists. Additionally, Good Good Good doesn’t generate AI images for any of our news stories — online, in the newspaper, or on social media.
(As an aside, Good Good Good has used em dashes online and in our print newspaper since our founding. We’ll keep using them — because the robots can’t take that away from us.)
Like most newsrooms, Good Good Good uses some AI tools for non-journalism work, such as transcription software to turn audio interviews into written text or automatically generating the first draft of image alt text for accessibility. In any situation where AI is used to aid with these kinds of tasks, Good Good Good’s policy is unyielding: every word that is published or broadcast is the sole responsibility of a human being.
Bylines and contributors
Every article we published online by our journalists is bylined by a real person with a contributor page. Our journalists take pride in their work.
Occasionally, some stories are published under the general byline “Good Good Good” — which is usually reserved for retractions and occasional team resources. When we syndicate stories from our partner newsrooms, we may run the story under the newsroom’s byline and include the name of the individual reporter at the beginning or end of the article.
On platforms where a byline isn't shown, like social media or some articles in the Goodnewspaper, Good Good Good’s editor for that platform is accountable for each story. For example, the Social Media Editor is responsible for stories published on social media, and the Managing Editor is responsible for stories published in the Goodnewspaper.
Freelancers and conflicts of interest
Contributors disclose any paid or client relationships they have with anyone they cover. We don’t publish coverage of a contributor’s clients. We treat press releases as a starting point, never the actual story.
Partner republishing
We work with other newsrooms to share articles. When we syndicate or republish our partner newsrooms’ reporting, we always credit the original outlet and provide links back to it. Syndicated articles carry the original outlet’s byline.
Finances and sponsorships
Good Good Good is primarily funded by Goodnewspaper subscribers, which means we are accountable first and foremost to our readers — not advertisers.
We’re proud and grateful that real people are the primary funding source behind this work (human-funded journalism is a fundamentally better experience for everyone), but it doesn’t cover all of our expenses.
We use advertising to supplement and make it possible for us to pay our team fairly and share good news for free — on social media, on our website, and in our daily good news emails.
The majority of our advertising revenue comes from programmatic advertising on our articles. Advertisements are placed on article pages automatically, and Good Good Good does not review individual ads or maintain a relationship with individual advertisers that appear on articles. Through our programmatic advertising vendor, Good Good Good declines categories of advertisements that do not align with our values.
When Good Good Good publishes non-news resource articles, like guides on book recommendations, we may include affiliate links. This means that Good Good Good may earn a commission when you make a purchase after clicking one of our links, at no additional cost to the reader. Whenever we include an affiliate link, the inclusion will always be clearly and conspicuously disclosed before you encounter an affiliate link. These links are also marked for search engines, so that algorithms understand the sponsored nature of the links. Affiliate links are added, when possible, after the writing is already completed, to remove bias from the article. Affiliate links are never included in news articles.
Good Good Good occasionally works with individual brands on social media sponsorships. We maintain a high standard of unbiased reporting and treat our advertising partners with the same level of thoughtfulness and attention.
When Good Good Good does take on an advertising partner, we only work with those that are values-aligned on campaigns that make sense for our audience.
This high standard means we turn down around 75% of the brands that want to work with us. The only reason we can do that is because of the real humans who subscribe and fund our work.
So, when you see a paid post on our social media accounts, you can feel confident that it went through a rigorous vetting process.
Good Good Good always includes clear, overt ad disclosures.
A lot of accounts on social media try to hide or bury a paid partnership disclosure. That’s confusing, misleading, and erodes trust — not to mention, it’s illegal under FTC advertising disclosure requirements.
Good Good Good always discloses our ads clearly and conspicuously. Not only is it the law — it’s just the right thing to do.
As a reader, you should never be confused or unclear about whether a particular piece of content has paid to be there — we make sure you can be certain, every time.
Corrections and retractions
Every Good Good Good story is written and fact-checked by professional journalists. But sometimes people can make mistakes, or stories can evolve after we hit publish.
We welcome corrections anytime at feedback@goodgoodgood.co. We review every piece of feedback we receive. If our editorial team finds that a story is factually inaccurate, Good Good Good will make public corrections or retractions.
When we get a fact wrong, we fix it and add a dated note to the article saying what changed. If a story develops after we publish, we add a dated note to the article with an update on how the story evolved. We don’t add notes when we correct spelling or grammatical mistakes.
If a story turns out to be wrong at its core, we retract it. We keep the page up and mark it as a retraction. We explain what we got wrong instead of quietly deleting it.
When a correction needs to be made to a story in our print newspaper, we add the correction in the next edition to be printed with reference to the specific edition and story the mistake occurred in.
If a factual error was also shared on another platform, like social media or our newsletter, we publish corrections on those platforms as well.
Get in touch
You can get in touch with Good Good Good via our Contact page.
