Before we figured out that it wasn’t ok to stand out and do crazy things for fear of rejection, we had a period of our lives where we weren’t afraid to do stuff. Author, speaker, and media producer, CJ Casciotta, has passionately give himself over to the idea that if we’d get back in touch with what makes us different, we’d change the world.
CJ Casciotta has helped some of the world’s biggest brands discover their unique identity and share it creatively including Lululemon, The United Nations, MGM Studios and Whole Foods. He also spends time speaking around the country at places including TEDx, STORY Conference, and charity: water, to name a few.
In this conversation, Branden and CJ talk about his newly released book: ‘Get Weird: Discover the Surprising Secret to Making a Difference’ — diving deep into the truth of how getting weird just might be the key to making the world a better place.
“The very definition of weird that we throw around all day long without holiness attached to it, we say it almost as a derogatory thing. But the word ‘weird’ is soaked in sacredness, and it suggests the supernatural.”
— CJ Casciotta