Hispanic Heritage Month (September 15 - October 15) is an annual celebration in the United States that honors the history, culture, and contributions of Americans whose ancestry can be traced to 20 countries and one territory — which includes Mexico, Central and South America, the Caribbean, and Spain.
While the official and more common umbrella term, “Hispanic” is something that most of us are familiar with, this (as we’ll touch on later) does not represent the diverse races, cultures, and Indigenous languages that encompass this large community. This is why you may also see this recognized as Latine or Latinx Heritage Month.
Of course, we don’t need an awareness holiday to embrace and honor the history of Latine and Hispanic Americans, but this month provides an opportunity to celebrate diversity and pave the way for a more just future. This is especially important, as increased racial profiling and immigration enforcement have targeted these demographics in recent months.
This guide provides ideas and resources for education, recognition, activism, and (of course) celebration for Hispanic Heritage Month.
By the way, some of the links in this article (like books!) are affiliate links, which means if you make a purchase after clicking a link, we may earn a commission at no extra cost to you. Thank you!
Why does Hispanic Heritage Month start in the middle of September?
We’re used to having dedicated months to honor specific communities — think: Black History Month in February, Asian American Pacific Islander Heritage Month in May, or Pride Month in June. So, why is Hispanic Heritage Month spread across two months?
It might seem random, however, the timing of Hispanic Heritage Month deliberately overlaps with several Latin American Independence Day celebrations.
September 15th was chosen as the kickoff date since it coincides with the Independence Day celebrations of five countries (Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua), followed by Mexico on September 16th, Chile on the 18th, and Belize on the 21st.
Another important date that falls within this 30-day period is Día de la Raza, or Indigenous Peoples Day, which is celebrated in Mexico on October 12th.
The idea to celebrate Hispanic Heritage initially began as a week-long observance in 1968 under President Lyndon B. Johnson and was later extended to a full month 20 years later by President Ronald Reagan.
Ideas For Ways To Celebrate Hispanic Heritage Month
Learn
Learn why Hispanic Heritage Month is celebrated.
We often see people quick to celebrate holidays without much context behind the actual events — ahem, Cinco de Mayo. Relying on stereotypes or assumptions is not only hurtful but can keep us from truly understanding our neighbors. Hispanic Heritage Month is no exception.
This TEDx Talk provides insight into what it means to be Hispanic and Latine, while also asking us to dig deeper into the common stereotypes and assumptions that many in this community face.
If you’re feeling empowered to dive even deeper, the National Museum of the American Latino, offers bilingual resources like interactive activities.
Want more resources? We’ve got you!
Even amid ongoing tensions with the Trump administration, a large number of public institutions come together to pay tribute to the generations of Latinx and Hispanic Americans who have positively influenced and enriched our nation and society.
They’ve made documents, exhibits, films, blog posts, and more available to the public — including a calendar of free online events.
Learn the difference between terms like “Hispanic” and “Latino.”
Although they are often used interchangeably, the terms “Hispanic” and “Latino” have different meanings.
The term Hispanic refers to someone who comes from or is a descendant of a Spanish-speaking country, whereas Latina or Latino (or the gender-neutral, Latinx or Latine) refers to someone who comes from Latin America or is a descendant from any Latin American country.
This means that a person can be both Hispanic and Latine, however, not all Latine people are Hispanic. For instance, Brazilians are Latinos, but their native language is not Spanish.
Watch a documentary about the Hispanic experience.
While this month is primarily centered around vibrant celebrations, it’s also important to acknowledge the systemic issues that plague this community. Documentaries are a great way to begin your learning journey. Here are a few suggestions:
- “Mija: A Disney Original Documentary”
- “Los Tigres del Norte at Folsom Prison”
- “Paper Children: Fear and Hope in America’s Asylum System”
Add a few new podcasts to your queue.
Latino USA is a nationally syndicated public radio program distributed by NPR that brings together a diverse set of Latinx voices to shed light on the current cultural, political, and social issues impacting the Latinx community and our nation today.
If you want to level up your TED Talks experience, you’ll love TED en Español (with multilingual subtitles), which includes a library of episodes specifically designed to help people think critically on topics ranging from disability to art and poetry.
The Advanced Spanish podcast offers those who enjoy listening to the news a way to listen to global news stories in Spanish — and at a slower pace.
Visit a museum.
Check with your local museum to see if it’s hosting any events or exhibitions highlighting Hispanic and Latine heritage (and bring a friend).
Visiting museums gives you the opportunity to get up close and immerse yourself in the art, festivities, or people showcasing their unique perspectives.
You can find relevant exhibits and collections on the National Hispanic American Heritage Month website.
Take a virtual tour.
For those curious about Latin and Hispanic culture but unable to gain access to museums or experiences, we’ve got a solution: virtual tours. (Thank you, technology!)
Nonprofits and institutions are eager to share their local cultures and traditions with the world, so they have made it increasingly accessible to visit famous sites and museums from the comfort of your couch.
Here are a few that have caught our eyes:
- Check out the Mayan Pyramids by virtually visiting Mexico’s Chichén Itzá.
- Explore the ancient Mesoamerican city, Teotihuacan Pyramid (Pyramids of the Sun) of Mexico.
- Virtually trek through Machu Pichu in Peru with a guided 360-degree tour that grants viewers access to areas closed off to in-person visitors. Bonus: there’s an audio guide!
- If you love art, The Museu de Arte de São Paulo — Brazil’s first modern museum — offers online access to their artwork.
- Google offers up-close, 360-degree views of animals in the Galápagos Islands. There's even a “street view,” allowing viewers to tour the archipelago at their own pace.
- This eco-lodge in Panama’s jungle has a live stream for those who love bird-watching or simply love the background sound of bustling wildlife.
- Said to be one of the best dive sites in the world, the Gardens of the Queen is an archipelago off the coast of Cuba. Airpano provides up close and personal 360-degree shots of diving experiences.
- Iguazu Falls, one of the most beloved destinations in Argentina and Brazil, offers viewers the opportunity to stand on one of the viewing platforms, gaze down into the Devil's Throat, or even get a birds-eye view of the natural attraction.
- Wander around the Amazon Basin in Brazil. From traveling down the epic river, to trekking a jungle trail, to even meeting a local tribe, this experience is a unique way to get a glimpse into the famed Amazon Basin.
Read books written by Latine or Hispanic authors and poets.
To understand another culture or way of life, one of our go-to’s should always be the library. Here are a few additions for your TBR list:
- “The Devil’s Highway: A True Story” by Luis Alberto Urrea (Bookshop) (Amazon)
- “The Poet X” by Elizabeth Acevedo (Bookshop) (Amazon)
- “Fresh Banana Leaves: Healing Indigenous Landscapes Through Indigenous Science” by Jessica Hernandez, Ph.D. (Bookshop) (Amazon)
- “The House on Mango Street” by Sandra Cisneros (Bookshop) (Amazon)
- “The Undocumented Americans” by Karla Cornejo Villavicencio (Bookshop) (Amazon)
- “How to Love a Country” by Richard Blanco (Bookshop) (Amazon)
Listen to audiobooks written or narrated by Latinx or Hispanic authors and poets.
We love Libro.fm and its mission to support locally-owned bookshops through audiobook purchases. (Plus, it’s a great Amazon alternative.)
In honor of this month of festivities, they’re highlighting bookstores, authors, and narrators within the Latine and Hispanic communities.
Listeners can browse through their playlist and find content aimed at empowering, learning, and celebrating the Latine and Hispanic experience.
Plus, your audiobook download can support a Latine- or Hispanic-owned bookstore!
Take Action
Donate to Latine or Hispanic nonprofits and community organizations.
Latine and Hispanic organizations have long been the foundation of communities across the country. We can celebrate Hispanic Heritage Month by donating to organizations that understand the needs of diverse Latine and Hispanic communities.
- Organizations like RAICES — a Texas-based organization that provides free and low-cost legal services to underserved immigrant children, families, and refugees — are at the forefront of the immigration crisis and actively working toward short and long-term solutions.
- GreenLatinos is a national climate-based nonprofit that brings together a broad coalition of Latine grassroots leaders who are diligently advocating for national, regional, and local climate solutions. The organization fosters inclusive collaboration among its members to amplify minority voices, mentor Latine environmental leaders, and fight for our planet.
- The Rio Grande International Study Center is one of many organizations across the U.S. working with its local community to protect and preserve their water supply, its predominantly Mexican-American culture, and land (check out how they helped stop a proposed border wall and successfully advocated for a binational park).
- The Immigrant Legal Resource Center is a nationwide nonprofit that offers legal listservs, Know Your Rights resources, and educational materials for immigrants, while also advancing policy to protect migrants.
- Voto Latino Foundation is a nonprofit dedicated to registering Latine voters and encouraging civic participation. For the last 18 years, the organization has been empowering a new generation of Latine voters and advocating for a more robust and inclusive democracy.
Call your representatives and ask them to stop the attacks on undocumented communities.
Call your local leaders, including your governor and mayor, and tell them you expect them to act swiftly to protect your community and your rights from illegal immigration raids.
You can also call your elected officials in Congress and the Senate and demand they take action against unlawful deportations across the country.
Find all of your elected officials and reach out via phone or email.
Know your rights and be an effective bystander.
If you are a U.S. citizen who witnesses an ICE raid, here are a few key things that are within your rights to do:
- If you see a raid possibly happening, unmarked cars, or ICE agents in your area, call a hotline to report the sighting. This helps mobilize area organizations to help provide immediate assistance.
- Text JOIN to 877-322-2299, and reply with your zip code to get alerts for ICE activity in your area from the Stop ICE Raids Alert Network. (You can also text REPORT to 877-322-2299 to report ICE activity.)
- Record any and all information you can in a video or by writing things down. Get information from the person being detained (name, phone number, a phone number of a loved one, their address, etc.), as well as badge numbers of ICE agents, license plate numbers, and car details like color, make, model, and any distinguishing features.
- If you can physically act as a translator or interpreter between immigrant communities and authorities, use that privilege to help!
For people who are not comfortable with protesting or acting on the front lines, there is still plenty that you can do.
The Immigrant Legal Resources Center provides a myriad of resources for immigrant communities and supporters alike. These include:
- Legal listservs to find trusted immigration legal support in your area or direct community members to
- Print-at-home Know Your Rights cards — in nine different languages — that can be easily downloaded, printed, and distributed in any community
- A Know Your Rights toolkit, full of helpful video and written tutorials to know and share
Celebrate
Attend an event.
A central part of this month-long celebration is the events that many cities across the U.S. work hard to put on. Events can include traditional dances, live music, art displays, and food stalls.
Support your local community by showing up and taking part in any event happening in your area.
Support Latine and Hispanic businesses.
Get your holiday shopping done early and help celebrate the culture and creativity of Hispanic and Latine makers by supporting their businesses. Etsy and NOVICA are two online marketplaces that curate beautifully handcrafted goods from Latine people living in and out of the U.S.
Support local panaderías (Mexican bakeries) or Latine restaurants
In Latine and Hispanic cultures, food could be considered a core love language. From our morning pan dulce con cafe (sweet bread with coffee) to Spanish tapas to savory empanadas, food is the magnetic field that brings people together.
Supporting your local Latine bakeries or restaurants is a crucial way to show your appreciation and support for their labor of love. Want to take it a step further? Ask them if they offer gift cards so you can gift your family or friends a delicious experience too!
Take a dance class with friends and family.
Just like food, dancing is a vital part of the Latine and Hispanic culture. Look into local dance studios (or even restaurants) that offer salsa, bachata, merengue, or flamenco classes.
If you don’t have access to in-person classes, invite your friends over for a virtual dance class (like this one) instead!
At Work
Create an informative email auto-response.
Whether or not you’re a part of the Latine or Hispanic community, creating a celebratory email auto-response during this month-long celebration is a thoughtful and inclusive way of spotlighting Hispanic Heritage Month.
You can share information about the importance of celebrating this event and can maybe even include a list of local events your colleagues can join in on!
Sharing information with your network about the significance of this commemoration is a great way to further stand in solidarity with your Latine and Hispanic team members.
Highlight Hispanic Heritage Month in your newsletter.
Similar to the email auto-response message, utilizing your current email marketing platform to share more information around this celebratory month could be another opportunity to keep this celebration top-of-mind at work.
This could mean including a sentence or two — or an entire section — in your upcoming newsletter acknowledging the significance of this heritage month and how your readers can thoughtfully celebrate. (You can even share this article as a resource!)
Turn your good intentions into real change.
Thoughtful workplace actions should not only be reserved for holidays and awareness months. If you want to help ensure that your good intentions are actually recognizing an underrepresented group in your workplace, it’s going to take some intentional effort.
The Diversity Gap, an organization that coaches race-conscious leaders and teams, offers great workplace resources that you can learn from and incorporate. Their podcast and their book are particularly great starting points.
At Home
Take a Spanish language course.
Learning or brushing up on your Spanish is a great way to immerse yourself in the Latine and Hispanic culture. Apps like Duolingo or Endless Spanish (for kiddos) are free to use and help provide you with a good foundation and understanding of the language.
Take an online cooking class.
Okay, okay, we love our Taco Tuesdays, but there are so many more delicious (and equally simple) meals you can incorporate into your home. Food is another great way to foster an appreciation and understanding during this time.
Cozymeal has a roster of recipes and cooking experiences for you to choose from, like this Culinary Celebration of Hispanic Heritage Month class or this Seafood Paella From Scratch experience.
Watch a Spanish-language show.
If you grew up in a Latine household, you probably know the sound of your favorite telenovela.
Today, Netflix shows like La Casa de Las Flores (The House of Flowers) and La Casa de Papel (Money Heist) are carrying on that legendary legacy by dishing out all the drama — while centering diverse narratives to a global audience.
For Kids & Students at School
Talk to your kids about representation.
People often tie a lot of their beliefs and values to what they learned at home growing up. We can help celebrate Hispanic Heritage Month by having conversations around the dinner table about what this month means to the Hispanic and Latine communities and how we can show support.
Mid-Atlantic Equity Consortium (or MAEC) provides parents and teachers with a massive library of Hispanic Heritage Month resources like kid-friendly videos, podcasts, movie and documentary recommendations, and people to follow on Instagram!
Incorporate books written by Latine or Hispanic authors in your curriculum.
Providing students with free, easy access to racially diverse literature through school or in-class libraries is a great way of providing independent learning opportunities in the classroom.
However, we know that many school districts across the U.S. suffer from funding disparities — especially within low-income areas. As a result, many children (and consequently their teachers) are left with a limited selection of books, school supplies, and educational materials.
The First Book Marketplace provides educators, librarians, and others working with low-income children with thousands of free and affordable high-quality, brand-new books, educational resources, and basic needs items at highly affordable prices — or for free.
Half Price Books also donates books to classrooms and school libraries. Educators are offered a 10% off discount and can even make a request for free books online.
The Smithsonian Museum’s Latino Learning Center offers teaching collections grouped by themes from performances or interviews with experts.
Have a movie day.
Whether it’s in a classroom or home setting, choosing to show movies that center Hispanic and Latinx culture, like The Book of Life, Encanto, and Coco provide kids with a gorgeous introduction to time-honored cultural traditions that they might not have otherwise been exposed to.
A bonus? These movies are perfect lead-ups to Dia de los Muertos, which is celebrated right after Hispanic Heritage Month!
Frequently Asked Questions:
What is the 2025 Hispanic Heritage Month theme?
The National Council of Hispanic Employment Program Managers announced the 2025 Hispanic Heritage Month Observance Theme: “Collective Heritage: Honoring the Past, Inspiring the Future.”
The theme celebrates shared history and traditions of the diverse Hispanic and Latine communities, recognizes the significant contributions of these communities, and highlights the leaders who pioneer change.
What is Hispanic Heritage Month in Spanish?
In Spanish, El Mes de la Herencia Hispana means Hispanic Heritage Month.
What is the difference between Hispanic and Latino?
While many people use Latine and Hispanic interchangeably, these two words mean two different things.
A Hispanic person is someone who comes from or is a descendant of a Spanish-speaking country. Latinx or Latine (which is the gender-neutral alternative to Latino and Latina) is used when referring to someone who comes from Latin America or is a descendant from any Latin American country.
A person can be both Hispanic and Latine, however, not all Latinos are Hispanic. For example, Spaniards are considered Hispanic, but not Latine, since they are not geographically located in Latin America.
Which countries are represented in this celebration?
In total, there are 20 Hispanic countries and one territory: Argentina, Bolivia, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Spain, Uruguay, and Venezuela.
Is it called Hispanic Heritage Month or Latino Heritage Month?
The holiday is formally recognized as Hispanic Heritage Month, however, it's important to acknowledge that, as discussed, the term does not fully represent every culture that falls under this umbrella.
As a result, many are also calling it Latine Heritage Month. Both are widely used today but it’s important to be mindful of the context in which you use them.
Next month is Native American Heritage Month — get a head start learning how to celebrate Native American Heritage Month today.
And don’t forget to learn about more Hispanic and Latin American holidays beyond Hispanic Heritage Month.
