This article has been updated to include details about the final days of the campaign — congratulations to all who participated!
YouTubers all across the digital realm banded together for a good cause: saving our oceans.
TeamSeas — an initiative from popular YouTubers MrBeast and Mark Rober — asked content creators to use their influence to raise awareness about the current state of our oceans.
Their ambitious goal is to raise $30 million dollars to take 30 million pounds of trash out of the waters and partner with other YouTubers to spread the word.
Describing why they decided to be launch a campaign focused on cleaning up oceans, the creators shared: "Our ocean, rivers and beaches are full of plastic trash. It’s estimated that there are 200M tons of plastic already circulating in marine environments, with an estimated 11M tons entering the ocean EVERY YEAR. Pollution from bottles, bags, straws, and abandoned fishing gear is a health crisis for our entire planet. So we’re going to remove the equivalent of 85 football fields covered a foot deep in trash."
In a leaked private video shared with YouTube creators, creators like Hank Green, Physics Girl, MKBHD, Colin and Samir, and Safiya Nygaard expressed their support for the project, and it's expected they'll share TeamSeas videos on their channels with millions of subscribers.
In a series of tweets, MrBeast and Mark Rober said that they already had thousands of creators signed on to be a part of the collaboration — with hundreds joining in just days before the official October 29th launch date.
On October 29th at exactly 1pm Pacific time, MrBeast publicly announced the campaign in a YouTube video titled "I Cleaned The World's Dirtiest Beach #TeamSeas."
This new initiative came after a successful TeamTrees campaign that raised $20 million dollars before 2020 to plant 20 million trees in partnership with The Arbor Day Foundation. They ended up raising $23,166,880 by the end of 2020, earning more than 1 billion views across all #TeamTrees videos.
MrBeast and Mark Rober described how they spent months working with top environmental nonprofits to ensure they can guarantee that for every $1 donated to the campaign, there will be one less pound of trash in the ocean.
To accomplish this, they set out with a three-prong approach to clean up beaches, rivers, and oceans around the world. Why? Because all streams of water are interconnected and all waste — including those from rivers and beaches — inevitably ends up in the ocean.
To help clean the beach and parts of the ocean already polluted, they partnered with the Ocean Conservancy to organize beach cleanups, as well as in-ocean cleanup.
To combat this, they’ll be placing trash-collecting technology in the worst polluting rivers. This has been done with massive success in the Dominican Republic.
100 percent of the money raised goes directly to their nonprofit partners.
To raise 30 million dollars by the end of the year, the TeamSeas campaign asked creators to upload their own videos about cleaning up the ocean.
And asked everyone — subscribers, influencers, anyone who wants to do good — to get involved by helping the videos trend. They also partnered with YouTube to curate and elevate creators who choose to participate in raising awareness for TeamSeas.
No matter the niche or demographic a content creator has, there’s some way to find the intersection of ocean conservation and their regular content. After all, what happens to the oceans affects all of us.
Did TeamSeas reach their goal?
As of the morning of December 31st — the final day of the project — #TeamSeas has raised $25,630,743 USD to remove trash from oceans, rivers, and beaches.
The TeamSeas community was already 85.44% of the way to their goal of raising $30,000,000 by January 1st, 2022. (Especially thanks to an anonymous $2,000,000 donation this week.)
By midnight, TeamSeas reached their goal of raising $30,000,000 to remove 30,000,000 pounds of trash from the ocean.
On the final day of the campaign, Austin Russell, among the world's youngest billionaires, contributed 4,000,000 to the campaign. This came days after Russell launched a $70,000,000 charity fund.
"When we started this campaign 64 days ago with a wave of YouTube videos and a call to action, we had no idea where you'd take it. Today, right now, we know the answer," the TeamSeas crew shared in an email to supporters.
"30 million pounds. That's mountains of trash and plastic out of our ocean, our rivers, our beaches. Across the planet. Celebrate. Soak it up. You earned all of it."
According to TeamSeas, more than 600,000 donors from 191 countries contributed to the project over the course of two months. The most common donation was $5 — proving that a lot of small positive actions can add up to a lot of impact.
More than 10,000 videos were created — and they received more than 850,000 views.
It only took 7 days for #TeamSeas to raise their first $12,956,730. Only 30 days into the project — #TeamSeas had raised $16,623,289.
How much trash has TeamSeas removed from the ocean so far?
TeamSeas has committed to removing 1 pound of trash for every $1 raised. This makes keeping track of how much plastic will be removed really easy.
As of January 3rd, 2021, #TeamSeas has raised $30,282,934 to remove trash from the ocean — meaning that more than 30,282,934 pounds of trash will be removed.
The TeamSeas project isn't immediately removing all of the trash as each dollar is raised — but has committed to removing plastic and trash from rivers, beaches, and oceans in the coming weeks and months.
Can I keep donating to TeamSeas?
Yes, you can continue to donate to TeamSeas anytime. The money raised will continue to go directly to their nonprofit partners, and the website will continue to update with the total number of pounds of trash removed from the ocean.
How To Get Involved with TeamSeas
While TeamSeas has successfully completed its goal, you can continue to support the campaign through these original action steps.
1. Watch #TeamSeas Videos
Many creators are donating the Google AdSense revenue they make from their #TeamSeas YouTube videos towards TeamSeas. By watching videos tagged with #TeamSeas, you could be financially supporting the project — with no cost to yourself. And no matter what, you'll be boosting #TeamSeas content in the YouTube algorithm and helping more people find them. Check out the more than 20,000 YouTube videos tagged with #TeamSeas.
2. Make a Donation
To support the cause, you can visit the TeamSeas website and make a donation towards the $30 million goal. Even small donations will add up to make a difference.
3. Install the Tab for TeamSeas
4. Create Videos and Content to Raise Awareness
If you’re a content creator, you have the next two months to make dedicated videos or content to keep the momentum going. Fill out this form to be part of their network of content creators working for this great cause. (They'll also give you access to b-roll footage, an FAQ page, and more details.)
TeamSeas says they will be active across all major platforms (like YouTube, TikTok, Twitch, Instagram, Reddit, Snapchat, and Facebook) and they're encouraging supporters to participate, create, and share #TeamSeas content wherever makes the most sense for your audience.
When you upload your video, social post, or livestream — tag your post with the #TeamSeas hashtag and direct everyone to TeamSeas.org where they can contribute and track fundraising progress.
This initiative is a creative and impactful way to make an actionable difference in the fight against climate change that goes further than social media normally does.