In June 2026, labor and delivery nurse — turned influencer and author — Jen Hamilton announced to her nearly 10 million followers across social media that she and her husband would be separating.
Notorious for her thoughtful, vulnerable videos, she has tearfully shared updates across her channels since. Earlier this week, she made a new video, saying, “I’m done being people’s PR manager,” and divulged some new information about her divorce.
“I’m just gonna give you the nitty gritty details, so it can give you enough information to be like, ‘OK, I get it,’” Hamilton began.
“All you need to know is this person had a double life.”
She has continued to divulge other information about her ex-husband’s past and the dissolution of their marriage, but what continues to stand at the forefront is Hamilton’s Sisterhood of Solidarity fundraising campaign.
Launched a week ago, Hamilton has begun selling merchandise on her website devoted to providing financial support to other women rebuilding their lives.
“One thing I have recognized through this whole process is that I am so fortunate to be able to get out of a situation that I didn’t need to be in because I had the resources to do so,” Hamilton said when she announced the project. “So many women do not have that.”
Hamilton said she will donate 100% of the merch collection’s profits to “charities that support women rebuilding their lives.”
Her online shop also provides links to resources through the National Network to End Domestic Violence, the Proactive Protective Mom Network, and a directory of domestic violence shelters nationwide.
And on Wednesday evening, Hamilton announced that her community had raised over $108,000 for the initiative, whether buying merch or donating via Venmo or CashApp.
“In six days, we have raised over $100K for women needing resources to leave unhealthy/dangerous relationships,” she shared. “Thank you.”
Her latest merch collection — what she calls “a collection of wearables for women who have survived really hard things” — features designs with many favorite Jen Hamilton-isms that followers have come to love.
One design features a now-viral phrase, “Nipples in the wind, courage in my heart,” a reference to Hamilton’s appearance on “The Kelly Clarkson Show” earlier this year when she promoted her book, “Birth Vibes.”
Another reads: “GYAU,” or “get your ass up.”
They represent Hamilton’s powerfully candid approach to bringing truth to light and moving forward with care for others.
“When all this bad sh—t was happening to me, I do the only thing I know how to do, which is try to turn it outward — not with rage, but with love,” Hamilton said in another video this week, “and help those women who can’t get out.”
All of the items are for sale on her website now, but it’s not just this new collection that will support other women in need — it’s anything on Hamilton’s shop until the end of August.
Hamilton has not yet announced where the funds will be distributed, other than promising that they will go to nonprofits that help women leave difficult situations. She has shared receipts throughout the fundraising process and vowed to continue to do so.
And just a week in, it’s clear Hamilton is only getting started.
“Something I’ve said throughout this process that people have quoted me on is … ‘You may distract me from my joy, but you cannot have it,’” she said in a recent video. “And I think we might make that into a T-shirt, too.”
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Featured Image: Courtesy of Weiss Eubanks/NBCUniversal
