What Is the Bisexual Pride Flag & What Does It Mean?

A flag waves in the air with a design of horizontal stripes in the colors of the bisexual pride flag, from top to bottom: Pink, purple, and blue.

The iconic rainbow flag has become a well-known symbol for LGBTQ+ pride, but did you know that there is a whole catalog of LGBTQ+ Pride flags that represent the diverse identities in this community

Just like someone from a different state or country — or sports fan — might want to fly a specific flag to represent their identity, the same goes for people in the LGBTQ+ community! And it certainly doesn’t need to be Pride Month to embrace these banners.

One of these is the Bisexual Pride Flag, which provides bisexual community members a meaningful symbol of pride, love, and community.

Here’s what you need to know about the Bisexual Pride Flag.

→ Explore the full list of all LGBTQ+ Pride flags

By the way, we’ve included some links to be able to buy this flag — and some of the links may include affiliate links, which means we may earn a commission at no extra cost to you. 

About the Bisexual Pride Flag


The Bisexual Pride Flag was designed in 1998 by Michael Page to celebrate the bisexual community within the LGBTQ+ spectrum.

The flag was designed as part of an effort to start an annual Bisexuality Visibility Day — which did begin in 1999, and has continued on September 23 every year since.

Bi Visibility Day was central to a group of activists who were working to bring the bi community together online through chat rooms (it was the late ’90s after all!). 

Wendy Curry was one of those activists. As the former president of BiNet USA, a website promoting bisexuality awareness, she was central to popularizing the flag in the ’90s.

“I feel like it’s all shades of my sexuality; like I am attracted to women; I am attracted to men; and I am attracted to people without thinking about what their gender is,” she told TIME in 2022.

“I think the idea that there’s more than one color to our sexuality is reflected in the flag, and I love that.” 

The flag’s three stripes signify the diverse range of attractions experienced by bisexual individuals, with the outer colors representing attraction to the same and different genders, and the middle color representing attraction across the gender spectrum. 


horizontal stripes in the colors of the bisexual pride flag, from top to bottom: Pink, purple, and blue.

The colors of the Bisexual Pride Flag each represent a different concept: 

  • Magenta: Represents attraction to the same gender
  • Lavender: Represents attraction across the gender spectrum, as a mix of magenta and royal blue
  • Royal Blue: Represents attraction to a different gender

What Does It Mean To Be Bisexual?

A person who is bisexual is attracted to more than one gender, including their own. 

Similarly, someone who is pansexual is attracted to someone regardless of gender. (The pansexual community also has their own flag!)

Sometimes, folks will use the term “bi+” to encompass both bisexual and pansexual labels. While some individuals might use these terms interchangeably, some may also prefer to stick to one or the other to best describe their experience. 

Bisexuality is also a very popular identity among the community. According to a 2021 Gallup poll, more than half of American LGBTQ+ adults — 54.6% — identify as bisexual.

Get a Flag: Flags For Good | Amazon

We’ve provided links to Flags For Good, which donates a portion of each Pride flag sale to LGBTQ+ nonprofits and has a fully carbon neutral production and distribution process. Use our links to save 10% off your entire order.

(We’ve also included links to Amazon for accessibility purposes.)

Plus, learn more about other Pride flags:

Article Details

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