This year, Petfinder, an online pet adoption platform, turned 30. To celebrate, the company is working to “make a wish come true” for shelter pets across the country.
“Petfinder is marking this milestone year with a new initiative that grants shelter pets three wishes: a full bowl, a flight to a better chance at adoption, and a home of their own,” a press release from the company said.
From August 17 to November 16 of this year, specific digital actions on the Petfinder platform will count toward a donation of roughly 1.5 million pounds of pet food from Purina.
Here’s how it works: Favoriting a pet profile or creating an adopter profile on Petfinder both provide one meal for a shelter pet. Submitting an adoption inquiry form provides a full day of meals.
Petfinder’s “Runway to Forever” campaign will also fund two rescue flights that will relocate pets from high-intake shelters to communities that are ready to adopt.
This initiative, which is funded in partnership with Greater Good Charities, will bring more than 100 pets from overcrowded shelters to communities where they have greater chances of adoption. One flight is headed from Los Angeles, California, to New Jersey, to give pets a new opportunity to find loving homes.
“Through this 30-Year Celebration with Petfinder, every meal funded and every mile flown helps vulnerable, harder-to-place pets who need it most, and that's exactly the kind of collective effort that fuels our mission to amplify the good for communities globally,” said Jeremy Colborn, director of transport for Greater Good Charities, said in a statement.
“We’re so happy to partner with them in this campaign to provide millions of meals and lifesaving flights to animals nationwide.”
Since 1996, Petfinder has helped facilitate 40 million adoptions across more than 12,000 shelters and rescue groups nationwide.
Those interested in bringing home a new furry friend can visit Petfinder today for a chance to adopt one of the shelter pets featured in the anniversary campaign.
“Thirty years ago, Petfinder had a simple idea: make it easier for pets and people to find each other. Over three decades, Petfinder helped turn that idea into a movement, reshaping the entire companion animal landscape, turning countless hopeful searches into wagging tails, happy homecomings, and a new standard for how people find their next best friend,” Kristen Beckerle, Petfinder’s brand director, said.
“As Petfinder celebrates 30 years of happy tails, we wanted to take the opportunity to give back to the pets still waiting, not just celebrate the ones who've already found their way home.”
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Featured Image: Courtesy of Petfinder
